A collective trademark serves to guarantee the origin, nature and quality of certain goods or services. It is available in the European Union and also in Italy.

It is granted to an entity, natural or legal person (including consortia) that acts as a guarantor of the origin or quality of goods or services (for example trademarks of famous consortia, cheese, hotels, etc.).

The collective trademark, unlike the individual trademark, may contain indications of geographic origin precisely because it must guarantee a set of qualities often linked to geographic, historical and environmental factors.

The regulations governing use are a fundamental element of any collective trademark and must detail the persons authorized to use the trademark and the conditions for membership in the association of users of the trademark.